The 7th Knauf Werktage attracted over 10,000 trade visitors to Dusseldorf, Stuttgart and Mainz in April and May. Under the motto "Building the future together", the Knauf partner companies offered guests a packed program with live demonstrations, lectures and intensive exchanges. In addition to the numerous innovations, interest was also particularly high in digital solutions.
The three dates in Dusseldorf, Stuttgart and Mainz offered many opportunities to see the practical solutions of the 10 partner companies in action and to take part in practical demonstrations themselves. "Practice, practice, practice - that's what makes the character of the Werktage. The willingness to try things out for oneself was perhaps even greater than usual this time," explains Jochen Wenzel, Director of Marketing for Knauf Group Central Europe.
For the first time visitors were also able to participate purely digitally in Werktage and interactively dial into a wide variety of offerings via a digital platform, which were very lively moderated by TV journalist Johannes Döbbelt. "The offer was very well used. But it also allows participants in the face-to-face events to follow up on their visit," says Jochen Wenzel, explaining the added value of the digital format.